5 Video Production Myths
1. Video Production is Very Expensive
2. Anyone Can Make a Video
TRUE! With today’s technology it’s very simple to make a movie. The question is… Do you want it to look professional or that it was shot on a handy cam?
Sure your cousin’s friend will make you a video… But will it get completed on time? Will your target audience be impressed with it? Will it cause you more frustration? Our commitment to you is that the project will be on time, on budget and above par.
3. You Have No Say
WRONG! You have a HUGE say in creating your project. We need you to help us understand your company, your brand and your target audience. We need your feedback and your final approval before we finish any project. Working together means that we first listen to what you need for your project and then carry the conversation until the project is complete. Your say is vital to your project.
4. Videos Have a Short Shelf Life
TRUE & FALSE! First off, we need to determine what a “shelf life” means. To us, a short shelf life is under 1-6months. A long shelf life is 5 years. So the average shelf life is 2-3 years.
TRUE, video projects can have a short shelf life when they’re boring, when the company changes direction, or when they’re planned to have a short run.
FALSE, when we create videos to have a long shelf life, they do! It comes down to the pre-planning and knowing about your company’s/brand’s next steps. Our goal is to create a project that meets your needs for a specific length of time. As the world and technology changes, so do people’s attention span and their expectations for what they watch. We take all this into consideration when we work together.
5. Everyone Has A Video… Mine Won’t Stand Out
TRUE & FALSE
TRUE if your cousin’s friend creates it and if you don’t do anything with it.
FALSE because we’ll produce it. Honestly, if you’ve never worked with us, you’re in for a treat. It’s our job to make YOU STAND OUT! Take a look at some of our latest videos to see for yourself.