Video strategy consulting

Know what to create
for theentire year.

Whether you've been producing video that isn't landing, or you're staring at a blank calendar wondering what to make, the fix is the same: a real strategy. We look at where you are, find what works, and map out a 12-month plan so every video has a job to do.

Brand Story Films
Donor Campaigns
Social Content
Testimonial Videos
Training Videos
Masterclass Production
Legacy Stories
Quarterly Campaigns
Documentary Film
Post with a plan
Know what works
Stop guessing
Show up every week
Grow your audience
Focus your effort
Hit real benchmarks
Get more from every shoot
Plan the whole year
Turn views into results
Post with a plan
Know what works

the problem

Just making content
isn't a strategy.
  • You're posting consistently but not sure what's actually driving results

  • You know you should be doing video but have no idea where to start

  • Every quarter's content gets planned last-minute, reactively

  • There are no benchmarks, so there's no way to know if you're winning

Why strategy matters

The businesses winning with video
aren't lucky. They're intentional.

The data is clear: video works, but only when it's consistent and planned. A strategy is the

difference between content that performs and content that just exists.

450%
More engagement from consistency
Creators who posted consistently saw roughly 450% more engagement per post than those who posted sporadically. A plan is what makes consistency possible.
93%
Of marketers see positive ROI
93% of marketers report a positive return from video—the highest on record.
37%
Don't know where to start
The single biggest barrier to video isn't budget or time—it's not knowing where to start.

Sources: Buffer social media study; Wyzowl State of Video Marketing 2025

What's included

Get twelve months
of direction.

A full audit. A clear plan. We go deep on what you've already got, then build the roadmap

for what's next. Here's everything the engagement covers.

01
Two-year content audit
We review everything you've produced over the past two years and the results it drove - so we know what's actually been working.
02
Social platform performance review
A full look back over the past year across every active platform to understand your best performers - and why they worked.
03
Email performance review
We dig into your email open and click-through rates to see how video is landing in the inbox and where it can lift engagement.
04
Platform & audience fit
Which platforms actually deserve your effort, and which are quietly draining time. We focus you where your audience really is.
05
Content pillars & messaging framework
The core themes your content should consistently hit, so every video reinforces one clear story instead of feeling random.
06
Repurposing audit
Footage and content you already own that can be re-cut, reused, or repackaged - value hiding in your existing library.
07
12-month content plan
Every quarter's content mapped out for the next year - what to film, what to post, and when - so nothing is left to the last minute.
08
Benchmarks & active strategy
Achievable targets tied to a living strategy - so you always know whether you're on track and what to adjust.
09
Documented strategy playbook
Everything captured in one clear document you keep - so the value outlasts the engagement and your whole team can follow it.
10
Quarterly check-ins
We review your benchmarks against real results each quarter and adjust the plan - keeping the strategy honest and on course.

Simple, transparent pricing

From

$2,500

A complete strategy engagement - the full audit, your 12-month plan, benchmarks, and a documented playbook you keep. Final pricing depends on how much content there is to review; we'll confirm your exact scope on the call.

100%

Your fee comes right back.

When you move forward with production, we credit 100% of your strategy fee toward the work. So the strategy isn't an extra cost - it's the smartest first step. Build it with us, and the consulting effectively pays for itself.

Simple, transparent pricing

From

$2,500

A complete strategy engagement - the full audit, your 12-month plan, benchmarks, and a documented playbook you keep. Final pricing depends on how much content there is to review; we'll confirm your exact scope on the call.

100%

Your fee comes right back.

When you move forward with production, we credit 100% of your strategy fee toward the work. So the strategy isn't an extra cost - it's the smartest first step. Build it with us, and the consulting effectively pays for itself.

How it works

From audit to action plan.
01
Discovery & access
We sit down to understand your goals, then get access to your content history, analytics, and email data.
02
Deep-dive audit
We analyze two years of content and a year of platform and email performance to find what's really working.
03
Strategy & plan
We build your content pillars, 12-month plan, benchmarks, and playbook - and walk you through all of it.
04
Execute & review
You run the plan - with us or on your own - and we check in each quarter to keep it on track.

Who it's for

Built for teams
investing into video.

This is for organizations that have been producing content and are ready to get intentional about it - and for teams ready to invest in a video marketing content strategy from the start. If any of these sound like you, let's talk.

You've been at it a while

Years of content but no clear read on what's driving results or where to focus next.

You want a real plan

You're tired of planning content reactively and want a roadmap for the full year.

You want to measure it

You need benchmarks and a way to know whether your video is actually working.

You've been at it a while

Years of content but no clear read on what's driving results or where to focus next.

You want a real plan

You're tired of planning content reactively and want a roadmap for the full year.

You want to measure it

You need benchmarks and a way to know whether your video is actually working.

common questions

faq

Do we have to produce video with you afterward?

Not at all. The strategy is yours to keep and run however you like. That said, if you do choose to produce with us, we credit 100% of your strategy fee toward that work - so many clients roll straight into production.

What do you need access to?

Your published content from the past couple of years, your social analytics, and your email performance data. We'll guide you through exactly what to pull - it's straightforward.

How long does the whole thing take?

Most strategy engagements run a few weeks from kickoff to final playbook, depending on how much content there is to review. Then the quarterly check-ins carry through the year.

We already work with you on production - is this different?

Yes. Production is about making great video. Strategy is about making sure the right video gets made, for the right platforms, aimed at the right goals - with a plan and benchmarks behind it. Many of our production clients add strategy to get more from every shoot.

Let's look at what you've built, find what's working, and map out a year that

actually moves the needle. And when you're ready to produce, your

strategy fee comes right back.

Let's look at what you've built, find what's working, and map out a year that actually moves the needle. And when you're ready to produce, your strategy fee comes right back.

(289) 769-8283 (text or call)

Southern Ontario & across Canada